The-dma.org Welcome from TheDMA.org | About the ANA | ANA

The-dma.org Overview

The-dma.org is the website of the DMA - Data & Marketing Association (formerly known as Direct Marketing Association). The DMA is an organization that aims to advance responsible data-driven marketing practices while also protecting the privacy of consumers. DMA provides its members with resources, education, and support to help them grow their businesses through ethical marketing practices.

When it comes to the structural overview of the-dma.org, it is essential to assess some fundamental aspects of this site. Firstly, the site operates under the .ORG domain, which is primarily used by non-profit organizations. This fact highlights that the site, as well as the organization behind it, have a focus on helping businesses and consumers alike and not solely on profit-making and advertising.

The website of the DMA has an SSL certificate issued by DigiCert Inc., which ensures that the site is secure. The site is hosted by Google LLC on its private cloud platform, which guarantees an adequate level of reliability and stability.

The site is family-friendly, and the DMA has strict guidelines and ethical standards for data-driven marketing practices to ensure that it is safe for all audiences.

According to third-party analytics tools, the site's usage metrics show that it has a modest amount of traffic. The DMA's site is attracting roughly 44 unique users daily, and the average user visits 44 pages on the site. While this amount of traffic is considered low, the DMA caters to a specific audience, and its mission is to support and serve the members of its association.

In terms of website performance, the PageSpeed Insights tool scores the-dma.org website at 35, which is considered a low score. This score indicates that the site may experience poor performance, slow loading times, or other user experience issues. The DMA may need to work on optimizing the website to improve its overall performance.

Overall, the-dma.org is a website that is structurally sound, secure, and well-maintained. The site contains valuable information for its members and supports ethical data-driven marketing practices. Notwithstanding, the-DMA.org could work to improve its page loading time and increase its traffic to attract more potential members.

The-dma.org Rank Summary

Global Rank

15,458,688

Average Load Time

0.42sec

Links In Count

1,136

Website Value

Audience Geography. Where are the-dma.org visitors located?

Country	Visitors

Country	Pageviews

Country	Rank

Where do visitors go on the-dma.org?

Subdomain	Pageviews

Subdomain	Pageviews per User

Subdomain	Reach

How popular is the-dma.org?

Period	Global Rank	Global Rank Delta
past 3 months	15458688	11473909

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	16426782	11684324	0	-92.308%	1	-31.03%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	14413703	10621740	1	-88.889%

The-dma.org Website Safety

Overview

Last Updated: 12/26/2024

Overall result - the-dma.org is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/14/2024

the-dma.org is safe.

Norton ConnectSafe evaluates the-dma.org for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/14/2019

the-dma.org is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

the-dma.org is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/23/2021

the-dma.org is safe.

McAfee assesses the-dma.org for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze the-dma.org for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/15/2019

the-dma.org child safety is very good.

The WOT calculates reputation of the the-dma.org. This reputation system receives ratings from users and information from third-party sources, assesses the the-dma.org for safety features and confirms, whether the-dma.org is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.wpengine.com
Issuer Organization	DigiCert Inc
Issuer	RapidSSL RSA CA 2018
Algorithm	RSA-SHA256
Valid form	07/01/2019
Expiration	08/29/2021
Signed	Certificate is not self signed
Additional Domains	*.wpengine.com wpengine.com

The-dma.org Rank History

Alexa Rank shows how popular the-dma.org is in comparison with other sites. The most popular site has Alexa Rank equals 1. If the-dma.org has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to the-dma.org and pageviews on the-dma.org over the past 3 months.

The-dma.org Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 15169

ASN Title: GOOGLE - Google LLC, US

Last Update: 07/19/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 15169
ASName: GOOGLE
ASHandle: AS15169
RegDate: 2000-03-30
Updated: 2012-02-24
Ref: https://rdap.arin.net/registry/autnum/15169

OrgName: Google LLC
OrgId: GOGL
Address: 1600 Amphitheatre Parkway
City: Mountain View
StateProv: CA
PostalCode: 94043
Country: US
RegDate: 2000-03-30
Updated: 2017-12-21
Ref: https://rdap.arin.net/registry/entity/GOGL

OrgAbuseHandle: ABUSE5250-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-253-0000
OrgAbuseEmail: network-abuse@google.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE5250-ARIN

OrgTechHandle: ZG39-ARIN
OrgTechName: Google LLC
OrgTechPhone: +1-650-253-0000
OrgTechEmail: arin-contact@google.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN

RTechHandle: ZG39-ARIN
RTechName: Google LLC
RTechPhone: +1-650-253-0000
RTechEmail: arin-contact@google.com
RTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

The-dma.org Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: the-dma.org
Registry Domain ID: b1b330c698b144b1b44ccc4745773268-LROR
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://www.networksolutions.com
Updated Date: 2023-08-01T15:05:59Z
Creation Date: 1995-08-29T04:00:00Z
Registry Expiry Date: 2026-08-28T04:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Association of National Advertisers, Inc.
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: NY
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Name Server: ns-cloud-e1.googledomains.com
Name Server: ns-cloud-e3.googledomains.com
Name Server: ns-cloud-e2.googledomains.com
Name Server: ns-cloud-e4.googledomains.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2024-09-22T02:13:22Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

The-dma.org HTML Check

HTML Validation Tool

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Bad value “” for attribute “media” on element “link”: Media query ended prematurely.

Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.

Bad value “//fonts.googleapis.com/css?family=Lato:300|Lato:400|Lato:700” for attribute “href” on element “link”: Illegal character in query: “|” is not allowed.

Bad value “//fonts.googleapis.com/css?family=Open+Sans:300|Open+Sans:400|Open+Sans:700” for attribute “href” on element “link”: Illegal character in query: “|” is not allowed.

Attribute “xmlns:v” not allowed here.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

Attribute with the local name “xmlns:v” is not serializable as XML 1.0.

The-dma.org Desktop Performance

Last tested: 11/02/2018

Desktop Speed

48%

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Avoid landing page redirects

Leverage browser caching

Reduce server response time

Minify CSS

Enable compression

Desktop Resource Breakdown

Total Resources	117
Number of Hosts	20
Static Resources	96
JavaScript Resources	33
CSS Resources	22

The-dma.org Mobile Insights

Last tested: 11/02/2018

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

35%

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Reduce server response time

Minify JavaScript

Leverage browser caching

Minify CSS

Enable compression

Mobile Resource Breakdown

Total Resources	114
Number of Hosts	20
Static Resources	93
JavaScript Resources	32
CSS Resources	21

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The-dma.org Welcome from TheDMA.org | About the ANA | ANA

The-dma.org Overview

The-dma.org Rank Summary

The-dma.org Website Safety

The-dma.org Rank History

The-dma.org Hosting Information

The-dma.org Domain Registration and Settings

The-dma.org HTML Check

The-dma.org Desktop Performance

The-dma.org Mobile Insights

The-dma.org Similar Audits

The-dma.org Common Typos